01
Story & storyboard
Agree the message, audience, running time and sequence before production.
EXPLAIN / DEMONSTRATE / EXPLORE
Give the story movement.
Motion for explaining a process, introducing a project or drawing people into a digital experience.
ORIGINAL MARKETING ARTWORK
The finish, in motion.
An original social promotion from the Resin Reign archive, presenting the flooring work and services.
CRAFTERS STUDIO / MOTION STUDY
One project.
A connected story.
A studio demonstration of an animated campaign sequence: from the project detail to the message and next step. This is an illustrative Crafters concept, not a commissioned client campaign.
BRIEF / DETAIL / STORY / ENQUIRY
01
The project
Start with the work.
02
The detail
Find what matters.
03
The story
Make it understood.
04
The next step
Give people a way in.
Storyboarding · Graphic movement · A clear sequence
SUPPLIED FOOTAGE / DIGITAL PRESENTATION
A project in motion.
The Boat House construction film, supplied by Hayward Smart Architects. Presented within the digital portfolio to bring the build process into the project story.
ON SITE / THE BOAT HOUSEHayward Smart Architects
INTERACTIVE PROJECT PRESENTATION
Make room for exploration.
The Old Till House concept connects architectural photography with an interactive plan and an interpretive 3D view.
Architecture by Hayward Smart Architects. Photography © Richard Chivers. Digital concept by Crafters.
Explore the Old Till HouseIS THIS RIGHT FOR YOU?
Animation & video
For a complex service or project story that benefits from a sequence, demonstration or guided explanation.
Discuss animation & videoFrom storyboard to screen.
Choose the deliverables that support your website and marketing.
02
Motion production
Bring supplied footage, typography and graphics into a considered sequence for your website or social channels.
03
Delivery formats
Agree website and social formats, captions, stills, licensing and revision allowances.
WHAT WE NEED TO START
Your project brief.
The intended use, reference material, approved messages and any existing footage or drawings. New filming and verified 3D modelling need their own scope.
SCOPE, TIMING & COST
We agree the deliverables, timetable and fee before starting. Advertising spend and any additional production or licensing are identified separately where relevant.
Discuss the scope and budgetBEFORE WE START
Animation & video: useful answers.
Can existing footage become a website or social video?
Yes, where its quality, format and usage permissions suit the brief. A storyboard establishes the message and sequence, then the scope sets out graphics, editing, captions and the versions needed for each channel.
Is an architectural walkthrough the same as a project film?
No. A film is a fixed sequence; a walkthrough lets the visitor explore. Photography, drawings, 3D models and budget determine the appropriate approach. The Old Till House experience demonstrates an interactive concept, rather than a measured architectural model.
Related work and services.
IN PRACTICE
Hayward Smart Architects
Social content, advertising, SEO scoping and visualisation for Hayward Smart Architects. Explore original creative and the Old Till House concept.
Crafters’ roleSocial media management · Paid social advertising · SEO review & scoping · Visualisation · Analytics dashboard
Explore Hayward Smart Architects’s projectLET’S TALK
Let’s put your work
in the right light.
Tell us about your business and the work you want to win.
Discuss your project